Mariya Nurislamova initial built her mark to be a serial entrepreneur while in the magnificence-tech Area. In 2014, she co‑Launched Scentbird, a fragrance‑membership company pitched because the “Netflix for perfumes.” The platform speedily scaled to about seven-hundred,000 month-to-month subscribers while in the U.S. and Canada, presenting use of 800+ designer scents.
Less than her Management, Scentbird lifted about $twenty five million in undertaking funds, participated in Y Combinator, and have become rewarding by 2019, making yearly income north of $one hundred million with development of 45–fifty% calendar year-about-12 months. Her assistance—to "start out modest and never ever stop trying"—has resonated with a lot of emerging business people.
But starting all around 2018, Mariya introduced a parallel facet to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “This is often Mariya”, she routinely delivers guided meditations, Power‑channeling classes, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has developed to ~102,000 subscribers and 1,two hundred+ videos, along with her broader presence throughout TikTok, Instagram, Spotify, and podcasts reaching around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—company CEO by day and spiritual guru by night time—not often intersected publicly until mid‑2024. That’s when Business of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the bigger… sources of understanding of 3D Earth earth warfare”.
These sights ignited a wave of on-line backlash:
YouTubers which include Keya’s World and Zachary Michael publicly stated they would now not get the job done with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social media users were being significantly appalled by statements that illnesses like cancer or AIDS may very well be cured in weekly, miscarriage was “a preference,” and Actual physical characteristics (e.g., crooked enamel, hair coloration) held spiritual importance.
Nevertheless, Mariya stays resolute. She maintains her spiritual material is separate from her CEO responsibilities, stating she takes advantage of only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Toughness of Duality
Strengths of Mariya’s Strategy
Reliable Differentiation
Her fusion of company accomplishment and spiritual apply sets her aside—making a deeply private brand name with pathways into membership, retreats, personal classes, and guided ordeals .
Scale and Strategic Discipline
Scentbird’s dependable growth underscores her ability to translate vision into operational actuality, although her spiritual side drives a similarly expansive information motor.
Group Depth
The consistency and intimacy of her articles—guided meditations, Q&As, and Stay courses—foster sturdy Local community bonds among the followers trying to find spiritual transformation.
Emerging Risks & Fractures
Brand Standing Risk
The spiritual written content has made unease amid influencers, clients, and investors who are unpleasant associating Using these metaphysical narratives .
Articles Liability
Bold wellbeing promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
While Mariya insists on separating her two worlds, critics argue the identities by now overlap—Primarily via her involvement in Scentbird‑linked material and sponsorships.
Navigating the long run
Strategic Solutions
Compartmentalize
Mariya could retain a clear boundary—retaining her spiritual identity under a definite title and System even though retaining Scentbird separate and brand name-neutral.
Combine
By weaving spiritual and wellness aspects into her companies—including scent + meditation kits—she could lean right into a wellness‑centric model evolution.
Explain Messaging
Tonal stability—grounding her spiritual written content with direction disclaimers or scaling again controversial metaphysical promises—could broaden her charm and reduce friction.
Validation as a result of Reaction
Despite backlash, Mariya continues to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 private transformational activities, on the internet channelling periods at $3,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ good Amazon critiques recommend her knowledge resonates deeply with lots of seekers .
Final Take
Mariya Nurislamova embodies a scarce fashionable archetype: a undertaking-driven CEO using a higher-stakes spiritual change Moi. Her journey reflects broader cultural convergence—where general public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results mariya nurislamova attests to her small business savvy.
That is Mariya demonstrates her capacity to command notice and Make deep emotional resonance.
The fact clash amongst these worlds—sparked by metaphysical pronouncements—poses each risk and prospect.
No matter if she amplifies the convergence or draws organization boundaries, Mariya stands at a pivotal crossroads. Her upcoming actions may perhaps redefine what it means being a founder inside the spiritual-tech period—layering ambition with authenticity inside a model-new way.